Two Labs Blog

Two Labs Blog

Why Compendia is More Than Just a Price Book

Posted by Alisha Nielsen on October 6, 2017

In the pharmaceutical industry, a "Price Book" is often synonymous with Compendia data. Even though physical publications were discontinued more than 15 years ago, people in the industry still use the term "Price Book." As somebody who has worked in the Compendia industry for more than 20 years, the continued use of this outdated term demonstrates that those in the pharma industry are missing the clinical importance of Compendia data.

What Is Compendia Data?

Don't get me wrong, pricing is an extremely important part of Compendia data, and "real-time pricing" has existed in at least 1 major Compendia for several years now. However, pharmaceutical manufacturers need to realize the importance of Compendia and why it is more than just a "Price Book."

Compendia data is the core data that feeds multiple areas with critical information:

Compendia data

The easiest way to understand Compendia’s significance is to think about your personal experience - if you’ve ever had a prescription filled, the process involved a reference to Compendia data. For instance, the literature you find stapled to the pharmacy bag includes Compendia data.  Another example is the drug allergy question your doctor asks when prescribing a new medication, which stems from Compendia data. All information and answers about prescription medications are sourced from Compendia.

In short: if a manufacturer's product is not listed in the Compendia databases, it can't be ordered, electronically prescribed or reimbursed. It's as if the drug does not exist in the marketplace.

To learn more about Compendia and how to have a successful product launch, visit www.twolabs.com, or email us at info@twolabs.com.

Topics: Compendia, Pricing

Where do your Sales Reps turn when they have EHR issues?

Posted by David Ward on September 27, 2017
Electronic prescribing allows healthcare providers to manage prescriptions electronically, making prescriptions safe, convenient and fast (SureScripts).

But what if there's an issue with your new product launch?

Let’s say your new drug cannot be found on the EHR platform. Or your product prescribing data is not included in the listing. Considering the actual "launch" of your new product is the most critical moment in its lifecycle, these issues can debilitate the success of your new product right from the start.

So if you are a sales leader of a pharmaceutical organization, where do your sales reps turn when they encounter this debilitating issue in the EHR or ePrescribing platform? 

Methods of communication

Typically, we see clients handling these issues through what we call the "traditional" communication method, which looks like a game of telephone:

game of telephone.png

The method could take weeks if not months to resolve - if it's resolved at all - creating a domino effect of issues for your sales reps and the new product launch:

EHR - domino of badness.png

 The result = lost sales to the pharma manufacturer

What other options do sales leaders have to address the issue?

Although not effective, if sales leaders decide against the traditional method of communications, we see them either ignore the problem or let the sales rep navigate the EHR issues on their own. 

But we want sales leaders to take action. At Two Labs, our eRx Solutions team developed an iOS app to act as the new method of communication, allowing clients to: 

  1. Quantify the size of any EHR / ePrescribing issue in the field
  2. Report issues with the Health Care Provider to one of our eRx Specialists
  3. Focus on their clinical message, not an EHR / ePrescribing issue

The result = our client's product is available to prescribers in the EHR 

Since 2012, we helped resolve over 4,000 EHR and ePrescribing issues with 91% of those issues being resolved within 2 business days!

Request a free consultation with an eRx Solutions team member at Two Labs to find out how your salesforce can triage and resolve EHR / ePrescribing issues in less two days!

Request a Consultation

Or visit us at www.twolabs.com

Topics: ePrescribing

Two Labs Marketing is Changing Its Name

Posted by Jessica Krauser on September 5, 2017

Two Labs Pharma Services Name Change

Two Labs Marketing is Now Two Labs

Two Labs Marketing, LLC is announcing our name change to Two Labs, LLC, a pharma services consulting company. To some it might sound like a small change, but to those who have been around Two Labs Marketing know that for over 14 years we have evolved into much more and we want our name to reflect that. Our company was established in 2003 with the idea to educate and train pharma product managers about the commercialization process. 

Since then, the Two Labs team consistently created new servic

es based on client needs:

  • PharmaLicense, LLC in 2007
  • Compendia expansion in 2009
  • eRx Solutions, LLC in 2013
  • Post-Launch Trade Management Services in 2013
  • Specialty Commercialization expansion in 2014
  • Patient (HUB) Services in 2016

Our name, Two Labs, allows us to brand all our services and affiliates under one umbrella in a more integrated, meaningful way.  For starters, every employee (PharmaLicense and eRx Solutions team included) will have a Two Labs email address. The second biggest change with any company rebranding is the website: www.twolabs.com.

Learn More About Our Services

Our goal is to become a full pharma services consulting organization. The re-branding is just the beginning.  

Topics: Two Labs